See how newsletters contribute to revenue

See what content creates conversions

GlueLetter shows the relationship between your emails and your reader revenue (subscriptions, memberships, or donations).

Just connect your existing ESP and payment systems to our app and GlueLetter can help you:

• Identify which emails directly led to reader payments.
• Measure the total revenue influenced by each newsletter, with donations attributed proportionally based on prior reader engagement.
• Determine the percentage of payments generated by newsletter readers versus other sources.
• Discover which call-to-action (CTA) phrases in emails drive the highest payment conversion rates.
• Automatically sync customer information back to your ESP contacts.

Generate marketing campaigns using data + AI

You can use GlueLetter’s data combined with our customized Artificial Intelligence to generate drafts of an email campaign asking readers for payments.

• Quickly generate targeted email campaigns asking readers to pay.
• Tie campaigns to recent topics or stories.
• Select tone and style of writing.
• GlueLetter finds popular stories to mention and generates the message.
• Optionally, target the campaign to readers who clicked on these topics or stories (using GlueLetter segmentation)

Find and target your most likely converters

GlueLetter’s propensity model identifies which of your non-paying readers are most likely to convert soon.

GlueLetter can build reader segments in your ESP based on propensity score.

Target your marketing outreach to high-propensity readers for more effective results.

Track ad clicks and impressions

Easily track and reports the clicks and impressions of your newsletter ad campaigns.

Optionally, you can also give advertising clients their own user accounts with direct access to dashboards and email reports about their own campaigns.

Track your paying readers separately

GlueLetter enables you to track Audiences — specified groups of readers — to see how they engage with your newsletters.

You can filter all your data by existing subscribers, members or donors you want to engage and retain. Or by previous customers you want to win back.

Measure revenue by location

See where your reader revenue comes from, and even build Segments of individual payers from select locations.

GlueLetter attributes all your reader revenue data by ZIP code, city, county and state.

Track reader retention over time

See how well your paying readers stay engaged with newsletters over time.

GlueLetter tracks your payers’ monthly audience retention rate for each newsletter.