NEWSLETTER INTELLIGENCE FOR PUBLISHERS
Measure & improve newsletter outcomes
GlueLetter brings your newsletter, audience, and revenue data together so you can understand what works, identify and target valuable readers, and connect email engagement to business results.
Trusted by publishers of all kinds
National & major publishers
Nonprofit & public media
Local & regional news
Specialty publishers
What publishers and industry experts say
Turn newsletter data into action
- See what works Compare newsletters, campaigns, content, topics, sections, and links using consistent metrics.
- Know your readers Understand engagement and interests at the individual-reader level.
- Build smarter audiences Create segments based on engagement, content interests, conversion behavior, propensity, and other meaningful signals.
- Target the right people Put those audiences to work in campaigns designed around the behavior and interests of each group.
- Connect email to revenue Understand which newsletters, content, and readers contribute to subscriptions, donations, membership, advertising, and other conversions.
What you can do with GlueLetter
A clearer view across your newsletter portfolio
Understand what’s working across every newsletter — not just one campaign at a time.
Compare newsletters, campaigns, content, topics, sections, and links using consistent metrics. Track trends over time, benchmark performance, and give teams a shared view of what is driving engagement and growth.
- Benchmark performance over time
- Compare performance across newsletters
- Analyze content, topics, sections, and links
- Track engagement, growth, and retention trends
Turn engagement into actionable audience segments
Identify highly engaged readers, changing engagement patterns, content interests, conversion behavior, and other meaningful signals. Build audience segments around those behaviors and use them to target campaigns more intelligently.
- Understand engagement at the reader level
- Identify content and topic interests
- Create behavioral and propensity-based segments
- Target fundraising, subscription, retention, and engagement campaigns
Connect newsletter activity to business results
Connect engagement with conversion data to understand which newsletters, content, campaigns, and audiences contribute to revenue. Measure both direct referrals and the broader influence newsletters have on valuable reader actions.
- Attribute subscriptions, donations, and other conversions
- Measure direct and influenced revenue
- Identify the content and audiences associated with conversion
- Propensity models predict which readers are likely. to convert next
How GlueLetter works
1.
Connect your existing data sources
GlueLetter integrates with your ESP along with subscription, donation, payment, CRM, and other audience data sources.
2.
GlueLetter enhances and integrates data
GlueLetter adds topic analysis, audience filtering, section tracking, retention analysis, bot filtering, benchmarking, revenue attribution, and more.
3.
Understand, segment and act
Use dashboards, reports, audience segments, Slack alerts, exports, and other tools. Improve editorial strategy, audience development, fundraising, subscriptions, and revenue.
No ESP migration.
No change to your sending workflow.
Implementation + Support + Security
Guided implementation
We work with your team to connect the right systems, configure your newsletters and conversions, and make sure the reporting reflects how your organization actually operates.
Works with your existing stack
Keep using your existing ESP and publishing workflows. GlueLetter sits alongside the tools your teams already know.
Hands-on support
You aren’t handed a dashboard and left to figure it out. We help customers interpret the data, answer questions, and evolve their GlueLetter setup as their needs change.
Privacy-first security principles
GlueLetter is designed to securely process the audience and engagement data required for its analytics. Customer data is protected using encrypted connections, secure cloud infrastructure, and controlled access. We can provide security, privacy, architecture, and data-handling documentation for your organization’s vendor review.
FAQ
No. GlueLetter works with your existing ESP and adds analytics, audience intelligence, and revenue measurement beyond what the sending platform provides. Your team continues creating and sending newsletters the way it does today.
GlueLetter integrates with major email service providers used by news publishers. We also connect with a range of subscription, donation, payment, CRM, and other systems so newsletter activity can be analyzed alongside business outcomes. Contact us to inquire about your particular tech stack.
GlueLetter integrates with major email service providers used by news publishers. We also connect with a range of subscription, donation, payment, CRM, and other systems so newsletter activity can be analyzed alongside business outcomes. Contact us to inquire about your particular tech stack.
Yes. GlueLetter can connect engagement data with conversion activity to help you understand both direct referrals and the broader influence newsletters have on revenue-producing actions.
Yes. GlueLetter can build audiences based on newsletter behavior, engagement, content interests, conversion activity, and other available signals — and can support workflows for putting those segments back to work.
GlueLetter handles much of the integration and configuration work. No developer support is needed from your end. We’ll determine what data is needed, connect the relevant sources, and validate the resulting reporting with your team.
GlueLetter uses secure infrastructure and data-handling practices appropriate for subscriber-level analytics. We can provide detailed security and privacy documentation as part of your evaluation.
You can review our standard plan pricing here. All plans are fixed-cost and include unlimited user accounts. Contact us for details.
See what GlueLetter could reveal about your newsletters
In just minutes, we’ll learn how you currently use newsletter data and show you the parts of GlueLetter most relevant to your goals.
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