Create segments based on newsletter behavior

Segment your readers

Segments from GlueLetter can identify identify readers by their topical interests, favorite authors, clicked links, behaviors, or conversion history.

GlueLetter builds a list in your ESP of the matching readers and updates it daily.

Here are some common ways to use GlueLetter segments:

• Target marketing campaigns to readers who regularly click on a certain topic of interest.
• Identify contacts who might be interested in another newsletter. For example, people who clicked on sports stories in a general-interest newsletter can sent a message inviting them to subscribe to your sports newsletter.
• Retarget readers who click a payment link but don’t complete a payment.
• Invite readers to an event based on their location or interests.
• Identify your most highly engaged subscribers.
• Target the readers most likely to pay, with GlueLetter’s Propensity Scoring for conversions.

Track specific audiences

Some newsletter readers are especially valuable. And you may want to track how those groups engage with newsletters.

GlueLetter enables you to track Audiences — specified groups of readers — to see how they engage with your newsletters.

Here are some common types of Audiences that GlueLetter could track for you:

• Existing subscribers, members or donors you want to engage and retain
• Previous customers you want repeat purchases from
• Demographic groups (age brackets, genders, etc.)
• Frequent readers
• People using certain types of email addresses (.gov, .edu, or even specific organizations like @whitehouse.gov)

These groups may have different interests and behaviors than your total newsletter audience. GlueLetter’s dashboards and custom reports can show you the specific stories, topics, campaigns and other content that is building loyalty with any specific Audience.

Track reader retention over time

See how well you retain your newsletter readers over time.

GlueLetter tracks the monthly audience retention rate for each newsletter. You can even filter retention by certain audience groups — such as seeing the long-term ROI for readers acquired from paid social campaigns.

Find the audience for each topic

Most email analytics just tell you the number of clicks on each link.

GlueLetter goes further, with advanced content analysis to detect the topics of content for every link and subject line.

Use our automated topics, or define your own custom topics, and segment the readers who engage with each one.